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Why I started ORIN Management

"I created ORIN Management because I saw so many talented artists with the passion and ability to succeed, but without the guidance to navigate the music business.

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Being an artist is about more than singing and performing;  it's about understanding the business, building a brand, making strategic decisions, and creating a sustainable career.

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I wanted to help artists turn their talent into something bigger."

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Shawna L. Wilson·Founder, ORIN Management

“Your talent may open doors, but understanding the business helps keep you in the room.”

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