Mic 2 Market With Multi-Platinum Producer Ty Macklin

Presented by Ty Macklin

Ty Macklin is a multi-platinum, Grammy winning songwriter and producer who has worked with acclaimed artists including Erykah Badu, India Arie, St. Vincent, and many others throughout his career. Through Mic to Market, he shares industry knowledge and practical strategies to help artists navigate the music business and grow their careers.

Mic2Market a Music Business Workshop: Learn The Business Behind the Music

Week 1: Music Business Foundations

Learn how to think and operate like an artist entrepreneur
Set goals that align with your music career vision
Secure your artist name, domain, and social media handles
Build your business foundation with the proper legal and financial setup
Develop a professional online presence that supports your growth
Outcome: Walk away with a clear action plan and the foundational pieces every serious artist needs to succeed.

Week 2 & 3: Music Business Essentials

Copyright your music and protect your intellectual property
Register with the right organizations to collect royalties
Understand publishing and how songwriters earn income
Distribute your music to streaming platforms the right way
Learn licensing, beat agreements, and ownership fundamentals
Outcome: Leave with the knowledge to own, protect, distribute, and monetize your music with confidence.

Week 4: Marketing & Growth Strategies

Build a strong online presence that attracts fans
Create content that supports your music and brand
Learn how to market releases, performances, and events
Understand audience growth, email lists, and fan engagement
Use analytics and data to make smarter business decisions
Outcome: Walk away with a marketing roadmap designed to help you grow your fanbase, increase visibility, and create long-term momentum for your music career.